Wedding leads have slowed down. The conversions? Even slower.
You’re not alone and you’re not imagining it.
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The wedding market has changed. Couples are savvier, more selective and your old playbook doesn’t work anymore.
Whether you run your own wedding business or work as part of a venue team, one thing’s clear: It’s getting harder to book weddings.
You’ve got the talent, the product and the service.
But sales? That’s the part that feels unpredictable.
“Across 15 properties we saw increases of between 48%- 67% after working with Kelly!”
– Fiona, Elite Venue Selection
You just want sales to feel simpler, faster, and more consistent.
You want to know what to say, how to say it, and how to guide couples to a confident yes.
That’s what The Wedding Sales Summit is here to help you do.
In Person | 26 January
Attendees will be given exact training, coaching, steps and strategies to attract and book more weddings in your business.
Date: Monday 26th Jan 2026
Time: 10am-4.30pm
Location: 5* Kimpton Fitzroy, London
Capacity: 30 maximum
The Wedding Sales Summit is for you or your team. Covering advanced strategies everyone is welcome. You will leave with renewed passion, enthusiasm, energy and critically clear steps to increase your wedding bookings
WHAT YOU’LL LEARN
Conversion: What to say, what to write and exactly when to do it! Clear step by step conversion. All customisable to each unique business and brand.
Impact Focus: Because not everything has impact. The key actions that have the biggest result maximising precious time.
Time Smart: Practical strategies to maximise productivity while still delivering a world-class experience.
ABV: Quality as well as quantity, how to increase Average Booking Value per client
The 2026 High-Converting Sales Journey that sees our Venues, Suppliers and Planners achieving the best results.
I personally have been to a lot of sales training sessions and this is definitely the most useful!
(Maximum 30 attendees)
WHAT TO EXPECT
Structured, practical, high impact wedding sales training day
Clear step by step of what to do to book more weddings fast
Luxurious 5* surroundings
Leave with a clear plan of action
Industry collaborations and connections to help you grow
BONUS Q&A session
Maximum 30 attendees meaning more personalised support on the day
WHAT NOT TO EXPECT
Not the basics. These are our best most advanced methods working right now.
This is not ‘a conference’. This is full day training.
Not a few ‘nice tips’. This is step-by-step, what is working in our most successful wedding businesses globally.
No mindset, fluff or meditation. This is modern day Sales Training.
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The Wedding Sales Summit will leave you with a clear action plan to achieve the results you want for your Hotel, Venue or Wedding Business.
THE TRAINER
The Wedding Sales Summit is hosted by Kelly Mortimer. One of the world’s leading voices when it comes to wedding industry training, sales & revenue.
Having personally worked at and led teams for global brands such as Claridge’s in Mayfair, opening the 5* Rosewood London and Mandarin Oriental Hyde Park. Dealing with celebrities, royalty and even the late Queen Elizabeth.
Learning her craft on the ground at 3* & 4* resorts in the Caribbean, selling 6 weddings per week before moving into the ultra luxury end of the market. She fully understands all levels, price points and angles of this unique industry.
Later increasing revenue by £Multi-Millions across a portfolio of 45 hotels and leading 50 wedding coordinators before starting her company in 2017.
Now a well known speaker, trainer & consultant for wedding businesses globally.
KEY INFO
Date: Monday 26th Jan 2026
Time: 10am-4.30pm
Location: 5* Kimpton Fitzroy, London
Capacity: 30 maximum
TICKET OPTIONS
+ Full day wedding sales training in person, delivered by Kelly Mortimer
+ 5 core training sessions focused on attracting and converting wedding couples into YOUR venue or business
+ Coffee breaks & Lunch included
+ 5* Hotel location
+ Strategic and fun training day (YES we promise you and your teams will have fun too!)
+ Price per person
Early bird
Before 5 Jan- Access the training day and all the benefits at the early bird price! Before 5 Jan.
STANDARD
Per Person- Join this full day wedding sales & strategy training, focused on growing revenue
VIP
5 maximum- All the benefits of the sales summit PLUS 6 months of private Zoom calls with Kelly
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“You have completely changed our way of thinking about how to increase enquiries, show rounds & sales! Wish we’d got in touch ages ago!”
– GM, Old Course Hotel
FAQ’s
What is included?
Full day training, lunch and coffee breaks
Travel and accommodation not included
Special rates for rooms please contact the Kimpton Fitzroy, London.
What happens if I can't attend?
Once booked, places are non-refundable because of high demand and limited spaces. However you can transfer your place to a colleague
Is lunch included?
YES! Enjoy 5* hot buffet lunch with your fellow industry pros.
What do I wear?
Smart casual attire
Who is this best suited for?
People wanting to grow wedding bookings and sales.
Wedding Business owners such as florists, planners, stylists and celebrants.
Hotel and Venue Teams who handle wedding couples during the enquiry and booking process.
(We do not recommend this day for complete beginners as the concepts discussed are advanced strategies and work best for established businesses).
Still have questions? No problem, email Gemma@KellyMortimer.com
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