WEDDING VENUE ACADEMY
Step-by-step LIVE sales training to dramatically increase wedding bookings and revenue for venues.
You might be experiencing:
♦ Teams feeling frustrated in Revenue Meetings, only ever reverting to “slashing rates” to try to fill dates.
♦ You don’t want to waste any time. You want to know exactly where to focus time and effort to see results quickly.
♦ Wedding Couples buying behaviour has changed dramatically! It’s not your fault, but as a business we need to keep up with these changes.
“Well spent money! We picked up several hundred thousand pounds worth of revenue!”
– Bernice Heard, Head of M&E, Amaris Hospitality
We start in...
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You want
1. More weddings booked, and at higher rates
2. Step-by-step process that is working in today’s market
3. Quickly. Wedding lead times are typically 9-24 months. Meaning you need to implement now.
The Training
☑️ Focused on conversion of leads coming into the business.
☑️ Zero-fluff training specifically for the unique needs of the wedding market
☑️ Live sessions on Zoom + replay for catch up
☑️ Detailed step-by-step how to take a new wedding lead and turn many. many more of them into paid confirmed bookings
Grow Bookings
How many extra weddings booked would you need to make your money back?
For most the answer is just ONE extra wedding!
[Although our attendees see significantly more]
“We saw more bookings after the show round, booked higher priced packages and increased 88% on the previous year!”
– Claudia, Wedding Manager, Hilton UK
Who this is for
☑️ Hotel & venue teams, Independent or part of a group
☑️ Corporate sales teams wanting to increase wedding conversion from leads already coming in
☑️ Wedding coordinators/ event executives already dealing with weddings (we cover in detail exactly what to say, do and write when dealing with todays couples to convert them)
☑️ Experienced venue owners and sales team members ready for fresh, modern, advanced tools – that work in 2026.
Purposefully paced for busy time-poor venue teams. Potent interactive sessions.
“Across 15 properties we saw increases of between 48%- 67% on wedding bookings after working with Kelly!”
– Fiona, Elite Venue Selection
WEDDING VENUE ACADEMY
1. WEDDING SALES JOURNEY (19th Jan)
The wedding market has changed. Couples buying habits you need to know to dramatically change your sales process and results. The overarching step-by-step process that’s working right now.
2. RESPONSE REVOLUTION (26th Jan)
One of the biggest frustrations for our teams today. Lack of response from leads. Use our proven formula to see higher email responses and more venue tours booked faster.
3. FOLLOW UP FORMULA (2nd Feb)
Cold to close! The 3 day follow up is outdated. The telephone is for dinosaurs! Today’s couples require a very specific follow up method to start sweeping up all the lost leads in the business. Exact how to, what and when.
4. EASY TO BUY (10th Feb)
My signature method for selling more at higher rates. This one is a Game-Changer. The session focuses on exactly how to showcase what you offer that’s psychologically much more appealing. Plus increase your price point, without losing sales.
5. VENUE TOURS (16th Feb)
We’ve focused hard for the last 4 session to get more humans actually onto your property. Now we’ve got them with us your team will use my 3 step advanced strategy to ensure these couples secure a date. No hard, sleezy sales. All emotion and psychology. Blow up your conversion rates.
6. FEEDBACK WEEK (2nd Mar)
Attendees share their actions. Time for Q&A and personalised feedback and support to ensure maximum impact on the business.
Who’s the Trainer?
KELLY MORTIMER
The Wedding Venue Academy is led by Kelly Mortimer. One of the world’s leading voices when it comes to wedding industry training, sales & revenue.
Having personally worked at and led teams for global brands such as Claridge’s in Mayfair, opening the 5* Rosewood London and Mandarin Oriental Hyde Park. Dealing with celebrities, royalty and even the late Queen Elizabeth.
Learning her craft on the ground at 3*, 4* & 5* resorts in the Caribbean, selling 6 weddings per week before moving into the ultra luxury end of the market. She fully understands all levels, price points and angles of this unique industry.
Later increasing revenue by £Multi-Millions across a portfolio of 45 hotels and leading 50 wedding coordinators before starting her company in 2017.
Now a well known speaker, trainer & consultant for wedding businesses globally.
What’s Included?
▪️ 6 x 1hr zoom sessions. Exact strategies on wedding sales. What to do, say and write – and when!
▪️ LIVE interactive, energising, motivating sessions via zoom. No travel time or expenses.
▪️ Replays to catch up, or re-watch [*varies depending on level booked]
Plus…
⭐ Accreditation at the end of the program. Certificate to print and frame.
⭐ Progress checks available and accessible by a manger if required
Clients typically see increases of 50-80% more bookings after working with us.
If all this did was get you ONE extra wedding in a year it’s paid for itself.
Ready to create new results?
Choose your option:
STANDARD
- 6 LIVE Zoom Sessions
- 1 attendee
- 2 Week Replay (to catch up for attendee)
- (no 1:1 Business Audit Zoom session to laser focus on your individual challenges and strategy)
VIP
- 6 LIVE Zoom Sessions
- Up to 3 attendees
- Lifetime Replay (Train additional team members)
- 1:1 Business Audit (Zoom session to laser focus on your individual challenges and strategy)
You have Questions?
I have answers!
Who is this best suited for?
Hotel & venue teams, Independent or part of a group
Corporate teams wanting to increase wedding conversion from leads already coming in
Office staff, wedding coordinator, event executive already dealing with weddings (we cover in detail exactly what to say, do and write when dealing with todays couples to convert them)
Newbie OR experienced and ready for fresh tools
Can I pay by BACS/Bank Transfer?
Yes email Gemma@Kellymortimer.com for an invoice to pay by bacs/ bank transfer.
Where is this event?
This is hosted on Zoom
We strongly encourage attendees to have their cameras/videos on to maximise interaction and learning.
Why are you different from other sales trainers/coaches?
I have successfully increased revenue across 1000’s of businesses globally. Working for household names such as Claridge’s, Mandarin Oriental, Marriott, Hilton, Rosewood and many more.
Previously Group Wedding Sales Director for a group of 45 hotels and increasing revenue by multi-millions my methods have been tried and tested.
I’ve personally sold and planned weddings for over 20 years including events for The Queen and celebrities globally.
And run my own thriving company, while raising a small human, running a brilliant team and travelling the world doing what I love.
Which means you’re in safe hands!
Is this included for TNL members?
YES as usual 99% of our events are included for TNL inner circle members.
There is no need to purchase the Wedding Venue Academy
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