How Can Hotels Increase Wedding Bookings for the Year Ahead?
If you want more wedding bookings next year, January is too late to start thinking about it.
Every year, hotels and venues hit the same cycle. Summer is dominated by delivering weddings. September arrives and attention shifts to corporate business, meetings, events and Christmas. Then December hits and everyone is flat out.
By January, wedding sales are suddenly back on the agenda. But the work that drives those bookings should already have been done.
Why hotels leave wedding sales too late
And suddenly everyone remembers weddings.
Is the brochure strong enough?
Is the wedding webpage converting?
Are we following up properly?
Are the packages and pricing right?
The work starts 90 days earlier
The commercial work needed starts 90 days earlier = September.
For my American friends, your Engagement Season starts even earlier in November!
The hidden wedding sales opportunity before January
In December, couples who suspect a proposal is coming are already quietly stalking wedding websites, downloading brochures and checking packages and pricing.
They may not be ready to contact you yet, but they can absolutely exclude your venue before the ring even goes on.
The takeaway
If January is when you want the wedding bookings, January is not when you start working on wedding sales.
The work starts earlier.
Get the wedding sales journey ready before the demand arrives.
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