KNOW YOUR NUMBERS

It’s important to know your numbers. As with any other part of your business.

You track number of enquires and bookings right?

So we also need to track visitors to our website.

And their movements.

And where they came from.

How will you know if the changes you make are working?

1. NO NONSENSE NEXT STEP

This is one of the quickest, easiest changes you can make today! My clients always map out their sales journey in clear steps. You have to know exactly what you want couples to do at each stage. If you don’t know, trust me, they don’t know either!

Back to Sam & Chloe, they landed on your website what is the ideal next step for them to take? I’d avoid simply having them email you to “make an enquiry” – this is rarely the correct next step in your business. It might be:

• Book a phone call
• Book a Zoom call
• Book a meeting/ tour

If you’re currently thinking ‘that wouldn’t work in my business’ because they need to contact you to understand your service or pricing – then you don’t have a website problem you have a pricing problem! And for sure if they have to contact you to understand your services then you are losing potential couples right now.  More on that another day.

2. STOP SCROLLING & LOOK

We buy with our eyes. Images are everything. We’re too lazy and time poor to read very much now (how many times do you scan over webpages, emails and even this article if there are too many words?!)

The images on your website need to make your couple stop in their tracks. They need to be not only your hero shots but also communicate what you do.

Here’s an example: Sam & Chloe land on your website for your venue. They see beautiful photos a bride in a field, they see wonderful flowers and 2 grooms close up. What Sam & Chloe can’t see is what you’re actually selling: The venue. Show the product not just a bunch of pretty photos.

It’s the same for Vendors & Suppliers, Show your best work as quickly as possible so we can see aspirational weddings and have no doubt what you do.  

Think about the way Harrods creates epic window displays – all designed to make us stop walking and look.

These images are to get your couples to stop scrolling and look.

3. CLICKS DON’T WORK

Research tells us we don’t like to click anymore. We prefer to scroll.

Sam & Chloe scroll on Instagram. On Facebook and TikTok. They are used to scrolling – it’s habit.

Most wedding websites offer lot’s of ‘click here’ options. BIG mistake.

By having longer pages you are able to control the journey. In which order your couples gets the key information, when they are shown pricing, how many images are in between.

If you offer them a huge menu bar (+ more on a drop down – delete that now!) then 2 things are happening:

1] You aren’t in control of their experience. Very likely they’ll just go straight to price. Which means they haven’t understood your work or what you offer.

2] You’ve given too much choice. It’s human nature that the more choice you give the less likely people are to take any action at all.

Which means you want to make your pages longer, putting information in a strategic order that maximises the couples journey and then leads them to that one clear next step. No fuss, no confusion.

Guess what? Sam & Chloe actually enjoy this experience so much more. They get an instant first impression of how easy and clear it is to work with you and they’re wowed by your work. There’s nothing left for them to do but take the ‘Next Step’ which you’ve clearly explained.  

AND SO…

Having taken a look at this do you believe your website is a lean, mean conversion machine?

Tell me your thoughts below now, how many of these mistakes are you making?

WHAT’S THE SOLUTION?

If you want to dive deeper into the psychology and understanding of a website that converts then come us inside The Next Level.

Inside The Next Level membership you’ll discover the exact framework you need to get more couples taking the next step from your website!

Click the button above to jump in and

start taking positive action toward more deposits!