The Importance of a Platform:
By Tricia Van Dockum
On my closing day of guest-blogging, I wanted to talk a little bit about the importance of a platform and whether it is helpful in launching a newly published book. The answer is YES, it can only help. A platform is anything you have already established that can help gain recognition or public exposure for your book. It can be anything from writing a weekly column in your local community newspaper to being a fill-in host on a local or regional radio show.
When I worked as an in-house publicist at Harcourt, this topic would come up whenever we were talking about a new title at our marketing meetings. Does this author have an existing platform? Do they already have a following due to another medium? Does this author belong to any organizations that would be interested in hosting him or her for a talk or book signing event.
Having a platform already in place also makes you more alluring to publishers when you’re trying to get your book published. A well-connected author is always appreciated. Just something to think about as you’re writing your book.
Okay, I guess that’s it for now. It’s been fun blogging with you! Thanks for the experience. I hope it’s been helpful.
July 25th, 2008 at 18:13
Thanks for the blogs Tricia. I’ve heard a lot about platform but it’s been more for the Non Fiction….does a platform also apply for the Fiction books? What’s a poor girl like me to do without a huge platform (I volunteer at a mega church’s bookstore, I have a blog, belong to two writing groups–but that’s about it). Where does one start to build a platform?
THANKS!
July 29th, 2008 at 20:27
Hi, Sheri. Sorry for the delay in response. You’re right…it is much easier to build a platform if you’re a nonfiction author with speaking engagements, articles, etc. For Fiction authors, try getting a short story or an article you’ve written printed in an appropriate publication. There are lots of them out there. Also, check out Poets & Writers magazine. Many times they will list publications or contests that are open to receiving submissions. Hope that helps!